MIZUNO’S “RUN WITH US” CAMPAIGN ON TOUR

Visit RunTex at Riverside

Thursday 8-21-08

4pm to 7pm

Experience Mizuno Running

Press Release Below

Norcross, GA (April 15, 2008) – Mizuno, a leader in running footwear and apparel technology, recently introduced a new community-driven, experiential marketing campaign, called “Run With Us”.  This new grassroots campaign made its debut on March 30^th in Atlanta, Georgia at the ING Georgia Marathon, of which Mizuno was the official footwear and apparel supplier.

The “Run With Us” grassroots campaign is a mobile running tech lab designed to provide expert analysis and recommendation for runners of all skill levels.  It features a grand scale technical van which will house two of Mizuno’s state-of-the-art “Precision Fit” terminals.  There, consumers are provided an innovative and thorough biomechanical analysis of their foot type and running needs.  The “Precision Fit” procedure determines which type of running shoe best suits the runner’s foot type, running style, and running goals.  Runners are also given a chance to “test ride” footwear that have been suggested for their biomechanics.  All participants in the “Run With Us” program will receive a free Mizuno Dryscience™ T-Shirt.

“The Run With Us promotion is a unique and exciting way for runners who may or may not have experienced the Mizuno brand, to do just that,” said Mizuno USA’s Dave Lambert, Vice President of Sales for the Running Division.  “We firmly believe that the comfort, quality, and performance of our running shoes and apparel are second to none, and this is a great way for runners to experience it for themselves.”

This year, the “Run With Us” mobile running lab will visit races, expos, schools and universities, and specialty running stores and sporting goods retailers throughout the Southeast United States.  “Run With Us” is expected to visit three to four locations per week, allowing plenty of opportunities for runners to test the Mizuno brand. 

Mizuno’s official website, www.mizunousa.com will list scheduling information and locations that the “Run With Us” tech van will be attending.

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world.  Mizuno USA, Inc. manufacturers and distributes baseball, golf, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America.  Mizuno USA, Inc. is based in Norcross, Georgia.

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